You may be doing something wrong. Or something right!
I discovered recently that I never have enough time to blog.
Am I disorganized? Well, yes. But that’s been the case from day one!
But lately I seem to be writing, commenting, replying to comments, answering e-mail, fooling around with widgets and plugins, and learning, learning, learning. Social media? Yes, at least enough to check posts, find a cool tip, and rush back to the dashboard to give it a try.
It didn’t used to be this way. I wrote a blog post. And waited.
Now when I write a post, I rush to share it to Facebook and Twitter, and leave comments with links to the new post on other blogs. While I’m cruising through the blogging communitiy, I read new ideas for search engine optimization (SEO), affiliate marketing, newsletter list building, or ad placement. Great idea? I’m back at my blog to try it out.
Writing, commenting, and setting up methods for monetization — Content, Community and Conversion — make up the essential Blog Triad. When you first start blogging, you should spend more time commenting than writing posts. Later, the ratio should reverse. In either case, you should be busy. And running out of time.
My theory: When you start running out of time, you are probably doing something right
Running out of time means you understand the complexity enough to be fully engaged in a task, and that includes running a blog. When I first heard bloggers talking about how much work it is, I thought smugly, “Hmm, must be a slow writer, poor thing.”
Then I started seeing the same top bloggers popping up commenting, writing guest articles, replying to me, sending me e-mails using their subscriber list. Riding herd on community engagement, keeping up on developments, sharing tips with other bloggers — it never ends.
Then it hit me. You can spend every waking minute doing this blog stuff!
When blogging starts to really eat up your time, you are likely taking care of business. And it is hard work.
Are you running out of time for your blog? Could be that you are onto an approach that makes good use of your time.
Remember the movies about the scientist on the verge of a discovery? The scientist, surrounded by test tubes and electric arcs, is frantically conducting his experiment. The concerned housekeeper descends to the cellar laboratory with a covered tray, and knocks gingerly on the thick wooden door, only to be rebuffed by the frantic wizard . “Soon, soon I will have time to eat.”
The scientist is skinny, his eyes are bugging out, and his hair is all messed up. And I’m thinking, “That scientist guy hasn’t bathed in a month and probably smells like a dead badger. That housekeeper won’t be back. He could starve. But he’s doing Science!”
Is this you when you work on your blog?
If so, you are blogging (or pursuing some other dream) like a mad scientist! And that’s pretty exciting.
You’re running out of time. You may be doing something right. Keep going! But don’t forget to eat and bathe. When the work is done for your dream, your science or your blog.