Google supplies free tools for search engine optimization. It’s in Google’s self interest.
Why does Google care about blogs? Google is in the business of serving up meaningful web searches and ads.
Google works for blogs the way a dairy farmer works for cows. Better, healthier, well structured blogs result in better searches, an orderly web, and more satisfied users. Advertising, a mainstay of Google, works better when blogs connect with the right users. Am I comparing your blog to a dairy cow? Well, yes! And Google wants to skim the cream for searchers.
Google’s stated mission: “To organize the world’s information and make it universally accessible and useful.”, explains the deeper implications of Google’s mission for on-line businesses.
I have written in the past about cool sites that grade your blog and “diagnose” how fast your page loads, how it ranks, and whether it is being seen. And, of course, Google works for your blog in other ways with webmaster tools, a must-have tool suite for any blogger.
But the focus of this little article: the Google search engine itself can show you how your blog is seen by the search giant and how it is displayed to human searchers.
Simply go to Google and type in “info:YourSiteName.com”
In my case, I type in info:blogsnewsreviews.com
Up comes this message:
Google can show you the following information for this URL:
- Show Google’s cache of blogsnewsreviews.com
- Find web pages that are similar to blogsnewsreviews.com
- Find web pages that link to blogsnewsreviews.com
- Find web pages from the site blogsnewsreviews.com
- Find web pages that contain the term “blogsnewsreviews.com”
Google search on “info:yoursite” offers valuable information:
- In “cache” you will see how long it has been since the Google search robots have crawled your site and how it appears (well, appeared then)
- Similar web pages (in my case there aren’t any and I *hope* that isn’t a bad thing)
- Sites linking back to yours (very important for ranking)
- How individual pages in your blog come up in a search. Holds up a mirror to show how humans see a search result. Would you click on this?
Credit for this tip goes to Traffic Generation Cafe, a fantastic site for understanding web traffic, and where I found How to Use Google Search Query Terms to Learn More About Any Site.
BTW here’s a chance to win!
There is a great giveaway going on at the Traffic Generation Cafe Blog where you can win your own copy of Thesis Theme, as well as a 30-minute consultation with Ana Hoffman. Participating is very easy! Visit Thesis Theme giveaway page for more information.