a) How Is my blog ranking? b) Can I get an SEO review of my WordPress blog? c) Will a free plugin or tool grade my blog?
The answers are:
a) If you don’t know probably not all that well
Experience shows that when you measure anything, you tend to improve that measure.
It’s a cause and effect proposition:
“If you can measure it,
you can manage it.”
— attributed to Peter Drucker, management consultant
Soon after launching my WordPress blog, I became obsessed with measuring how my site was doing. Could people even see it? Was it slow?
WordPress offers so many plugins and widgets, it’s a do-it-yourselfer’s dream. Or nightmare. A buddy let me know that some part of my “homemade” creation was slowing my load time to a crawl. It was the photos.
I located multiple blog grader sites that rate speed, ranking, and readability and started a growing free Blog Grader list.
More recently, I found another terrific free tool to check my blog and wrote up a sassy article on Alexa asking whether you could deal with how it ranked your blog.
But Alexa also offers a free “extension” or “tool bar” for Google Chrome, Firefox, and Explorer.
I have gained appreciation for the Alexa tool bar
Alexa shows a ranking for every page you visit and every link that comes up in a search result.
As I roam around looking for sites on which to comment, I can’t help but glance over at the Alexa ranking. High ranked sites send back stronger link juice.
Ranking isn’t everything, but when I’m reading the opinion of a self-appointed SEO guru with an Alexa ranking above four million, I tend to take the advice with a grain of salt. For example, this site!
But to appreciate the real value out of Alexa, I needed to read Alexa’s detailed reports. Check this out and see how many measurements Alexa offers:
Alexa offers a review your SEO successes (and, by omission, your failures) using a list of popular search terms that readers have used to find your blog. These search terms may surprise you.
Here’s the amazing part: when you get the free Alexa toolbar it opens the door to Alexa’s SEO-based suggestions for Search Engine Marketing:
Ahem. If you notice, the title and topic of this post correspond to the Alexa tool bar guidance above. Oh, that’s why it sounded a tad spammy!
So if you believe that measuring success precedes success, do your blog a favor and get the Alexa tool bar. Did I mention it’s free?