Amazon’s Kindle Trap

Amazon purportedly loses money on each Kindle.  They do that to get you to buy e-books.  

Photo of a KindleA low cost, bare bones e-book reader you can hold with one hand?  Nice. But it’s a trap.

You can adjust the text size, read in bright sunshine, stick it in your pocket or beach bag, and hold War and Peace in your fingertips.

Sounds great.  But it’s a trick.

Are you ready for effortless, modern beach reading?  

That cute device is tempting bait to drain your bank account on equally tempting low-priced books.

Bought a printer lately?  Same kind of deal.  

Sure it’s a super cheap printer but you have to buy their ink cartridges.  Bought a shaver?  Free handle.  But cartridges cost an arm and a leg.  Unless you run out and try to reuse them.  Then you risk losing a leg (or a face).

These are marketing traps.  The low-cost Kindle is no different.  Or is it?

You can turn the tables on Amazon and really get a deal.

How? 

Pick up a cheap Kindle.  Amazon is paying you up front to get you hooked on e-books.  Great.  Fine.  Thank you very much.

Take the premium price.  Now beat them at their own game.

Get the low-priced Kindle and then read great books for free!  

Yes, there are literally millions of free books for the Kindle.  

Think you might find enough summer reading among millions of classic free titles?  

Check out this link.  Free eBooks for the Amazon Kindle

Amazon is so reckless, they’re gambling that you fall for the literary equivalent of buying ink cartridges when your printer still works!

But since you can get millions of books for free or almost free, you can escape their clever book-worm marketing snare.  

Take the bait and leave the cunning Amazon trapper empty handed as you head back to the briar patch for good read.

Trick Amazon.  a) Get a Kindle, b) get books for free, and c) read them without a sore wrist or squinting at tiny print.

MULTIPLE CHOICE TEST  

Which of these weighs more?  a) Tolstoy’s 996-page masterpiece or b) the pencil-thin 6-ounce Kindle?  (Tip:  Photos not actual size.)

Photo of a kindle and a pencil

Answer:   I just checked the shipping weight on Tolstoy’s book.  Two pounds.  And that’s paperback.  

EXTRA CREDIT:  how much does two pounds of feathers weigh compared to the 6-ounce Kindle?  Answer below.

Now do the math for your cost.  

War and Peace paper edition, $11.16

War and Peace Kindle version, .99 cents.  

$10.17 goes in your pocket.  

EXTRA CREDIT ANSWER: Two pounds of feathers weighs 1.62 pounds more than the Kindle.  That’s a load off your wrist and uses less gas than lugging Tolstoy’s tome to the beach and back.

As You Lounge on the Beach Chuckling to Yourself, Think through Your Long-Term Master Plan.

Here it is.  Pay ahead for your Kindle.  Then start reaping the savings, one book at a time.  Repeat the winning formula outlined above. The faster you read, the sooner you break even.  

Then start reading for free.  

Keep track of your savings piling up in your pocket alongside your Kindle.  

That’s money you can spend on higher priced Kindle books.  

Ooops, you might fall into Amazon’s clever trap!

Okay, access to thousands of the latest bestsellers is pretty irresistible.  That’s the downside. But there’s another escape plan to foil Amazon.

Want to get bestsellers and popular modern books but still want to save money?  Did you know that many libraries lend Kindle books for free?  

Mwahahahahaha!  Is Amazon crazy?

But there is another downside with the cheap Kindle.  

Higher priced Kindles have more buttons, bigger screens, and more prestige.  

If you think you can you live without those perks, keep reading.

When you buy your incredibly cheap, low-end, and embarrassingly low-tech e-book reader now, you start saving before beach weather arrives.  

Start carrying out your marketing trap “escape plan” before Amazon regains its wits and raises the price!

Beat Amazon at its own game and then hit the beach.  

Extra extra credit:  Which weighs more, this sunbather or the paper editions of all the books stored on her Kindle?

Photo of a sunbather holding a Kindle

About AstroGremlin

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11 Responses to Amazon’s Kindle Trap

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  2. Mike says:

    Last month US retail giant Target declared that it would not sell anymore of Amazon’s device Kindle. Experts say this move was made because Target was afraid that Amazon was becoming a serious competitor in the market in areas other than books also. Proof of this is, last year Amazon launched an application for smart phones which allows udders to scan products in the Amazon store and compare their prices with rival stores. This is the type of smart computing that is taking Amazon from strength to strength. Amazon might soon create such tie ups with different companies in different countries.
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  3. tbaoo says:

    another piece of technology i’m going to have to check out – thanks heaps for the tip ;)
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  4. Michael Belk says:

    i might check into buying me a Kindle just to get these cheap books. I only hope the cheap ones are worth reading.
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  5. Sharon says:

    I do love reading using my Kindle but I still prefer reading the book itself sometimes. I just feel that I can feel the reading so much better when I actually read the paper edition. Anyhow, I am not typically aware of this trap. Great point you got there!
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    • Rob from Here says:

      I think it is a smart way to work. Think of delivery costs of a hardback book, plus storage, staff to pick the product, cost of holding stock,warehousing, paying a margin to the publisher etc.. and you will see the margin on a physical product gets squeezed quite a lot. Electronic delivery only costs the Download MB and they charge that to the publisher via their payment scheme. Amazon know exactly what they are doing.

  6. David says:

    Excellent post! I do have a couple of kindle books that I sell in the Amazon marketplace – one of them is significantly cheaper than the paper (dead tree) version of the book.

    But the frugal side of me sees that your plan is a good one! great post.
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  7. Michael Belk says:

    Great job Astro, this a great post and I am considering a kindle now. You gave an honest approach to kindle use and you gave us a way to beat their marketing trap. thanks
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  8. Kazzsandra says:

    This kindle trap is actually one of the things that I am not aware of in amazon.. Thanks for sharing them to us..
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  9. Jennifer says:

    I love my Kindle, and spend very very little on books. I notice that they sell best-selling e-books for about $12.99 or so, and I would never pay that much for an e-book. I buy lots of free books, and stuff in the 0.99-2.99 range. Very rarely pay any more than that. By the way, thanks for the free Kindle books link.
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  10. Jeremy says:

    While it is a marketing scheme, it’s still going to be cheaper than buying all those physical books. You’re right though, there is a wide selection of ebooks that you can get for free. One of the cool things about an eReader is that you can use it to borrow books from a library. So as long as you can finish those books in the allotted time, you shouldn’t have to ever pay for any ebooks.
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