Serious customers want quick, easy, trustworthy product reviews
As a reviewer or affiliate marketer, you want to feed that customer a useful product review, and serve it up fast.
Below you will find a quick and easy sample template to write the perfect product review. But first some principles in writing a well structured product review.
The Best Product Reviews Sell Benefits
A customer cares less about features than product benefits. A good product review should tell how the product is going to improve the customer’s life, not necessarily how many megabits or horsepower foot pounds per square inch or the biography of the inventor. Connect the dots; list the features as they relate to benefits.
Product review “pros” quickly list the benefits
You want to quickly inform the potential customer of whats attractive about the product. What are the product pros? Find out! Read the online product reviews from satisfied customers. How does the product solve a problem or make life better? How does the product improve on previous designs? Is the product easy to use? Does it save money? How is the product superior to its competitors? Does it correct a competing product’s weakness (no radioactive waste, no ring around the tub, does not irritate my baby’s eyes)? List the benefits with bullets.
Give the customer confidence
Ever hear of “buyer’s remorse”? The customer fears that they might buy a “lemon” or get a bad deal. Yes, customers want deals! The motivated customer really wants to buy and is doing due diligence so they will not kick themselves later over either the quality or the price. Your product review “pros” should offer solid reasons why the customer will not regret the purchase.
Motivated customers want to know the product “Cons”
As mentioned, a shopper ready to buy is doing due diligence. Is there any reason that the customer might not be completely satisfied? Here is where the true product reviewer gains trust. Read the negative on-line reviews. Is there a known dissatisfaction with the product? Mention it. This should not be a fatal flaw. If it were, why the heck are you promoting the product?
After bringing up a product review “con” the reviewer needs to offer the customer a remedy or work-around. A review of an excellent product might acknowledge that the price is higher than a competitor’s item. Follow up with an explanation that quality costs more due to the benefits of longevity, better performance, or reliable factory service.
The Con Is as Important to a Buyer as the Pros
If you can find a minor fault that the customer can live with, you will give them reason to feel that they have accomplished their goal of kicking the tires and checking out the product. The customer has discharged their responsibility of caveat emptor, “let the buyer beware,” and can relax. The customer may be tired of shopping and can now put down their guard and, you hope, their hard-earned money. Remember: Con = confidence.
Go Out on a Limb
Make a recommendation. If you have personally used and sincerely like the product (my favorite products to review), tell the customer. Relate a personal favorite among the benefits or features.
If you have done your homework, and read the on-line customer reviews, even if you don’t own the product, you should be confident that you have beat the bushes and found the very best product and best value that you can personally recommend to YOUR customer. If you can’t, I recommend that you not review the product.
Product Review Pass Off
Your work as a product reviewer is done. Now is the time for the Call to Action, when you ask your customer to click a button to be passed off to the closer, the site where they will buy. Make the button to buy the last possible avenue. This may include a link to on-line product reviews (which you should have checked, because a serious buyer will always want those, especially for a big ticket item).
Below is a sample product review, including some SEO advice
Stick to the script, fill in the blanks and watch your perfect product review emerge.
Product Review Template
(KEYWORD PHRASE, example: “Best Hand Vacuum” )
Brief introduction (2-3 sentences)
Features at a Glance: In bullet list form.
- Steel and carbon fiber design holds up under rugged use
- Five hand grips reduce fatigue
- No dangerous fumes to harm pets
Pros: In bullet list form, at least 3
- Easy to use
- Low cost
- Used by professionals
Cons:
PICK A MINOR FAULT AND HAVE A REMEDY FOR IT AND INCLUDE VARIANT OF KEYWORD PHRASE
Note: this area may describe a deluxe version or accessory that offers the remedy
(The pros and cons can be rewritten from the information on the page or from customer reviews. Do not copy…. rewrite)
Our Opinion:
PARAGRAPH 1 WITH KEYWORD IN IT
PARAGRAPH 2 WITH Latent Semantic Indexing (LSI), words (keyword synonyms and related terms, for example, for keyword “hand vacuum,” LSIs might be “dust, lint, dust buster, handheld vacuum etc.”
PARAGRAPH 3
PARAGRAPH 4 IF NEEDED
Where to buy
Click Here To Buy: LINK TO PRODUCT
Click Here Read Reviews: LINK TO REVIEWS
++++++++++++++++++++++++++++++
On average customers go for between 250 to 500 words but you can make it as short or as long as you want.
That’s the handy dandy product review template. Select and paste the text when you start your next product review. BTW, interested in the code to put the color box? Use this code: <div style=”padding:12px;background-color:#HEX HERE;line-height:1.4;”>
TEXT HERE
</div>
BTW, This article uses the color #f79f81 to replace “#HEX HERE” I was shopping recently and apparently f79f81 is really “in” this year for shoes. Moderately hideous if you ask me.
Are You an Amazon Affiliate with limited time to write product reviews?
Trick question! We all have limited time.
I personally use Easy Azon, a WordPress plugin that has paid back its price many times over in time that it has saved me. Easy Azon lets you find Amazon products, and with one click insert photos, calls to action, and info blocks.
Click below to learn how Easy Azon can tap your international customers, speed up writing product reviews, and accelerate your Amazon affiliate marketing right here in the USA.
ConsumerSearch product-review editors pick the best electronics, appliances and services by comparing professional product reviews (like the ones you’d find at Consumer Reports or CNET) with consumer reviews (like those at Amazon.com and Epinions) to separate the top-rated from the duds. Our product ratings give you meaningful comparisons and unbiased product reviews you can trust. Need more info? Check out how we create the best product reviews on our FAQ page . Take a tour of our product categories and ratings by clicking on a topic above. Got a question? Just ask. We love feedback .
CNET Reviews editors are so involved with tech, they may actually be cyborgs. And it’s not just the detailed reviews. They write blog posts, record podcasts, and give advice about all kinds of gadgets. Get to know them before they take over the planet.
Hi Astro Gremlin, That is an interesting template. I we have something like 13 pages of customer reviews on our main product (and an affiliate program – of course ). But when I write about my products, I do usually ad a link to the product at the bottom – but your template just showed me that it would be a good idea to link to the reviews as well. – Thanks for that.
david recently posted..Katy Texas Dental Website Answers The Question – Is Gingivitis Reversible – Video And Commentary
Twitter: davesnape
Hi David,
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The template came as a giveaway with a plugin I bought. I modified it slightly to tighten the language. The placement of the links no doubt is critical to conversion.
AstroGremlin recently posted..Ancient Life
I have not started to review any product yet but actually I want. To be an affiliate marketer I think I have to be able to make a perfect review of a product. This needs more practices.
This article is very useful and it can be my reference when I am ready to review any product.
The format and so simple and can be a good model to start with.
Thank you very much for sharing this valueable article.
Heru Prasetyono recently posted..Photography Business – Freelance Photography Jobs – Photographers Wanted
Twitter: hprasetyono
This is what i really needed. The good thing about your article is that you provided us a template. That’s a good bonus for us newbies.
What do you think of emailing customers for a review once they received a product? We only get a few to do reviews from this method. Our retail sites give a 1-5 ranking and a part for them to write whatever they want.
Maybe we should have a customer how it improved their life – like that one
Lisa recently posted..5 Reasons To Write An Ebook Based On Your Niche Blog
Twitter: lisapatb
I think it’s a great idea. Amazon bugs you until you rate your experience! People might like an opportunity to let buyers “on the fence” know about a good product. I got into the reviewing game on my blog after writing several well received remarks on websites. Hey, when you do the research to find a good product, then buy it, and are delighted, don’t you want to share the news?
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AstroGremlin recently posted..Train to Be a Secret Agent in Your Own Home
Thanks for the template. Very handy!
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Matt Harvath recently posted..This Never Happens At The Bars I Go To!
Twitter: semi_madman
Nice insight, now you mention it I see the pros and cons first when I look at any review, check them out and then read the review if the pros and cons make sense to me, I can be turned away in seconds by a pros and cons summary list if its not to my liking!
Very helpful post and template, Astro – I haven’t done any product reviews yet, but when I do this will be very useful – thank you,
Sue
Sue Neal recently posted..Are Disqus or Livefyre the Answer to our Blog Commenting Woes?
Twitter: write_clever
Thanks, Sue. I have used this template and someone commented on my “very professional” review. Really saves time to have a structure.