Sample Product Review

Best Sample Product Review shows Photo of Las Vegas McDonalds

A trustworthy product review helps serious customers compare benefits, gain confidence, and BUY the product they really want.

As a reviewer or affiliate marketer, you want to feed that customer a useful product review, and serve it up fast.

Below you will find a quick “fill in the blanks” template to write the perfect product review.

But first some principles in writing a well structured product review.

The Best Product Reviews Sell Benefits

A customer cares less about features than product benefits. A good product review should tell how the product is going to improve the customer’s life, not necessarily how many megabits or horsepower foot pounds per square inch or the biography of the inventor.

Connect the dots; list the features as they relate to benefits. For example, “aluminum alloy engine” is a feature. “Aluminum alloy engine lowers weight, reduces fatigue, speeds up your hedge trimming, and gets you back to drinking beer and lounging” explains feature benefits. See the difference?

Product review “pros” quickly list the benefits

Quickly inform the potential customer of what’s attractive about the product.  What are the product pros? Find out!  Read the online product reviews from satisfied customers.  How does the product solve a problem or make life better?  How does the product improve on previous designs?  Is the product easy to use?  Does it save money?  How is the product superior to its competitors?  Does it correct a competing product’s weakness (no radioactive waste, no ring around the tub, does not irritate my baby’s eyes)?  List the benefits with bullets.

Give the customer confidence

Ever hear of “buyer’s remorse”?  The customer fears that they might buy a “lemon” or get a bad deal.  Yes, customers want deals!  The motivated customer really wants to buy and is doing due diligence. Your job is to assure them that they will not kick themselves later over either the quality or the price.   Your product review “pros” should offer solid reasons why the customer will not regret the purchase.

Motivated customers want to know the product “Cons”

As mentioned, a shopper ready to buy is doing due diligence.  Is there any reason that the  customer might not be completely satisfied?  Here is where the true product reviewer gains trust.  Read the negative on-line reviews.  Is there a known dissatisfaction with the product? Mention it. This should not be a fatal flaw.  If it were, why the heck are you promoting the product?

After bringing up a product review “con” the reviewer needs to offer the customer  a remedy or work-around – a reason the con is not a serious obstacle.  A review of an excellent product might acknowledge a higher price.  Follow up with an explanation that quality costs more due to the benefits of longevity, better performance, or reliable factory service. Or the audio device may not come with headphones, but most people already have headphones with a standard mini-plug. Not a problem.

If the product “con” is a real inadequacy but comes with a price break, explain to the customer that he or she could buy a more expensive version, but may be better served by saving money. Check out the very bottom of this article on high-priced kitchen tools that offers a super cheap alternative orange peeler. You may land the motivated customer just looking to peel oranges, not keep up the the Joneses.

The Con Is as Important to a Buyer as the Pros

If you can find a minor fault that the customer can live with, you will give them reason to feel that they have accomplished their goal of kicking the tires.  The customer has discharged their responsibility of caveat emptor, “let the buyer beware,” and can relax.  The customer may be tired of shopping and can now put down their guard and, you hope, their hard-earned money.  Remember: cons = confidence.

Go Out on a Limb

Make a recommendation.  If you have personally used and sincerely like the product (which are my favorites to review), tell the customer.  Relate a personal favorite based on the benefits or features. Have you tried competing products? Mention that you have tried others and why this one appeals to you. Here’s how I pitched my favorite aircraft cable key ring resulting in several Amazon purchases every month.

If you have done your homework, and read the on-line customer reviews, even if you don’t own the product, you should be confident that you have beat the bushes and found the very best product and best value that you can personally recommend to YOUR customer.  If you can’t, I recommend that you not review the product.

Product Review Pass Off

Your work as a product reviewer is done. Now is the time for the Call to Action, when you ask your customer to click a button to be passed off to the closer, the site where they will buy.    Make the button to buy the last possible avenue.  This may include a link to on-line product reviews (which you should have checked, because a serious buyer will always want those, especially for a big ticket item).

Below is a sample product review, including some SEO advice

Stick to the script, fill in the blanks and watch your perfect product review emerge.

Product Review Template

(KEYWORD PHRASE, example: “Best Hand Vacuum” )

Brief introduction (2-3 sentences)

Features at a Glance: In bullet list form.

  • Steel and carbon fiber design holds up under rugged use
  • Five hand grips reduce fatigue
  • No dangerous fumes to harm pets

Pros: In bullet list form, at least 3

  • Easy to use
  • Low cost
  • Used by professionals

Note: this area may describe a deluxe version or accessory that offers the remedy

(The pros and cons can be rewritten from the information on the page or from customer reviews. Do not copy…. rewrite)

Our Opinion:


PARAGRAPH 2 WITH Latent Semantic Indexing (LSI), words (keyword synonyms and related terms, for example, for keyword “hand vacuum,” LSIs might be “dust, lint, dust buster, handheld vacuum etc.”



Where to buy
Click Here To Buy: LINK TO PRODUCT

Click Here Read Reviews: LINK TO REVIEWS

On average customers go for between 250 to 500 words but you can make it as short or as long as you want.

So there’s your handy dandy product review template.  Select and paste the text when you start your next product review.  BTW, interested in  the code to put the color box?  Use this code: <div style=”padding:12px;background-color:#HEX HERE;line-height:1.4;”>

FYI, the article box above uses the color #f79f81 to replace “#HEX HERE”  I was shopping recently and apparently f79f81 is really “in” this year for shoes.  Moderately hideous if you ask me.

Are You an Amazon Affiliate with limited time to write product reviews?

Trick question!  We all have limited time. Amazon lets your customer go straight to reviews and product comparisons. Like this Eazy Azon product “info block” below.

I personally use Easy Azon, a WordPress plugin that has paid back its price many times over in time that it has saved me.  Easy Azon lets you find Amazon products and, with one click, insert photo linkd, calls to action, and info blocks like the one above.

Click below to learn more about how Easy Azon can tap your international Amazon customers, speed up writing product reviews, and accelerate your Amazon affiliate marketing right here in the USA.Sample Product Review picture of down arrow

Sample Product Review bullseye image for Easy Azon

Author: AstroGremlin

Came to Earth recently.

21 thoughts on “Sample Product Review”

  1. Product reviews offer customers a platform to provide feedback about merchandise being offered on You are given the opportunity to share your personal experience with the product. In addition, each product review provides an overall rating based upon a 1 to 5 star rating system with 5 being the most favorable. You may also find the product reviews helpful in determining which product best suits your needs, based upon reviews posted by other consumers who have previously purchased the product.
    Earl H. Edwards recently posted..No last blog posts to return.My Profile

  2. A consumer review refers to a review written by the owner of a product or the user of a service who has sufficient experience to comment on reliability and whether or not the product or service delivers on its promises, otherwise known as product reviews. Product reviews can be done either individually, or as a comparison to similar products.
    Harry Y. Green recently posted..No last blog posts to return.My Profile

  3. Walmart Marketplace Retailer Reviews are written by customers who have purchased products from a seller other than The reviews are not about the products themselves, but about the quality of customer service the Retailer provides, as well as whether items arrived on time and in good condition.
    Gold Price recently posted..No last blog posts to return.My Profile

  4. Walmart Marketplace Retailer Reviews are written by customers who have purchased products from a seller other than The reviews are not about the products themselves, but about the quality of customer service the Retailer provides, as well as whether items arrived on time and in good condition.
    Stephanie Y. Espinoza recently posted..No last blog posts to return.My Profile

  5. The default display for customer reviews is in order from newest to oldest. On most detail pages, however, you will see one or two “Spotlight Reviews” at the beginning of the customer reviews section. One can also sort customer reviews by different criteria. Spotlight Reviews and sorting criteria are covered in the next two sections.
    Karen Cochran recently posted..No last blog posts to return.My Profile

  6. Many consumers rely on product reviews when deciding on a new purchase. Since customers rely so much on these reviews, it’s vital that they contain the relevant information that the customer wants to know. Typical examples include pricing, instructions, ease of use, whether it works and longevity, just to name a few. Whether you’re working for the company advertising the product or you’re just a consumer using it, the relevant information remains the same. Customers just want to ensure they’re getting a good value for their money before they make their purchase.
    Gold Price recently posted..No last blog posts to return.My Profile

  7. I like the clean shaven look down in my gentleman’s log cabin, so for the past few years I’ve used a shaver. However the hair keeps growing back which means every 6 months I have to spend 20 minutes trimming again. As I’m sure you’ve realise this is valuable time I cannot waste. So I decided to get to the root of the problem and purchased this product.Probably the first thing you will notice after using this product is the pain. Although as a man I lack the required experience, I’m going to estimate that using this product is at least eleven times more painful than childbirth.Imagine sticking a rusty razor blade into your favourite eye, before tying your hands behind your back. Then imagine that you use the entrenched razor blade to slice open a raw onion. All the while being butt naked. This product is slightly more painful than that.However if we ignore the blinding, crippling and debilitating pain I should point out that this product is remarkably effective. Before, all manner of organisms great and small lived down there, now nothing can grow; not even on a cellular level. Sadly this includes my genitalia; I’ve spent the last four hours staring fixedly at Carol Vorderman’s arse, all to no avail. My tinkywinkleton hasn’t even so much as perked up, so if my review seems a bit harsh, it’s only because I wanted children.All in all an effective and reasonably priced product – 3 Stars.
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  8. ConsumerSearch product-review editors pick the best electronics, appliances and services by comparing professional product reviews (like the ones you’d find at Consumer Reports or CNET) with consumer reviews (like those at and Epinions) to separate the top-rated from the duds. Our product ratings give you meaningful comparisons and unbiased product reviews you can trust. Need more info? Check out how we create the best product reviews on our FAQ page . Take a tour of our product categories and ratings by clicking on a topic above. Got a question? Just ask. We love feedback .
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  9. CNET Reviews editors are so involved with tech, they may actually be cyborgs. And it’s not just the detailed reviews. They write blog posts, record podcasts, and give advice about all kinds of gadgets. Get to know them before they take over the planet.
    Leon M. Henderson recently posted..No last blog posts to return.My Profile

  10. Hi Astro Gremlin, That is an interesting template. I we have something like 13 pages of customer reviews on our main product (and an affiliate program – of course ). But when I write about my products, I do usually ad a link to the product at the bottom – but your template just showed me that it would be a good idea to link to the reviews as well. – Thanks for that.
    david recently posted..Katy Texas Dental Website Answers The Question – Is Gingivitis Reversible – Video And CommentaryMy Profile

  11. I have not started to review any product yet but actually I want. To be an affiliate marketer I think I have to be able to make a perfect review of a product. This needs more practices.

    This article is very useful and it can be my reference when I am ready to review any product.

    The format and so simple and can be a good model to start with.

    Thank you very much for sharing this valueable article.

    1. I think it’s a great idea. Amazon bugs you until you rate your experience! People might like an opportunity to let buyers “on the fence” know about a good product. I got into the reviewing game on my blog after writing several well received remarks on websites. Hey, when you do the research to find a good product, then buy it, and are delighted, don’t you want to share the news?
      AstroGremlin recently posted..Train to Be a Secret Agent in Your Own HomeMy Profile

  12. Nice insight, now you mention it I see the pros and cons first when I look at any review, check them out and then read the review if the pros and cons make sense to me, I can be turned away in seconds by a pros and cons summary list if its not to my liking!

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