Sample Product Review

Best Sample Product Review shows Photo of Las Vegas McDonalds

A trustworthy product review helps serious customers compare benefits, gain confidence, and BUY the product they really want.

As a reviewer or affiliate marketer, you want to feed that customer a useful product review, and serve it up fast.

Below you will find a quick “fill in the blanks” template to write the perfect product review.

But first some principles in writing a well structured product review.

The Best Product Reviews Sell Benefits

A customer cares less about features than product benefits. A good product review should tell how the product is going to improve the customer’s life, not necessarily how many megabits or horsepower foot pounds per square inch or the biography of the inventor.

Connect the dots; list the features as they relate to benefits. For example, “aluminum alloy engine” is a feature. “Aluminum alloy engine lowers weight, reduces fatigue, speeds up your hedge trimming, and gets you back to drinking beer and lounging” explains feature benefits. See the difference?

Product review “pros” quickly list the benefits

Quickly inform the potential customer of what’s attractive about the product.  What are the product pros? Find out!  Read the online product reviews from satisfied customers.  How does the product solve a problem or make life better?  How does the product improve on previous designs?  Is the product easy to use?  Does it save money?  How is the product superior to its competitors?  Does it correct a competing product’s weakness (no radioactive waste, no ring around the tub, does not irritate my baby’s eyes)?  List the benefits with bullets.

Give the customer confidence

Ever hear of “buyer’s remorse”?  The customer fears that they might buy a “lemon” or get a bad deal.  Yes, customers want deals!  The motivated customer really wants to buy and is doing due diligence. Your job is to assure them that they will not kick themselves later over either the quality or the price.   Your product review “pros” should offer solid reasons why the customer will not regret the purchase.

Motivated customers want to know the product “Cons”

As mentioned, a shopper ready to buy is doing due diligence.  Is there any reason that the  customer might not be completely satisfied?  Here is where the true product reviewer gains trust.  Read the negative on-line reviews.  Is there a known dissatisfaction with the product? Mention it. This should not be a fatal flaw.  If it were, why the heck are you promoting the product?

After bringing up a product review “con” the reviewer needs to offer the customer  a remedy or work-around – a reason the con is not a serious obstacle.  A review of an excellent product might acknowledge a higher price.  Follow up with an explanation that quality costs more due to the benefits of longevity, better performance, or reliable factory service. Or the audio device may not come with headphones, but most people already have headphones with a standard mini-plug. Not a problem.

If the product “con” is a real inadequacy but comes with a price break, explain to the customer that he or she could buy a more expensive version, but may be better served by saving money. Check out the very bottom of this article on high-priced kitchen tools that offers a super cheap alternative orange peeler. You may land the motivated customer just looking to peel oranges, not keep up the the Joneses.

The Con Is as Important to a Buyer as the Pros

If you can find a minor fault that the customer can live with, you will give them reason to feel that they have accomplished their goal of kicking the tires.  The customer has discharged their responsibility of caveat emptor, “let the buyer beware,” and can relax.  The customer may be tired of shopping and can now put down their guard and, you hope, their hard-earned money.  Remember: cons = confidence.

Go Out on a Limb

Make a recommendation.  If you have personally used and sincerely like the product (which are my favorites to review), tell the customer.  Relate a personal favorite based on the benefits or features. Have you tried competing products? Mention that you have tried others and why this one appeals to you. Here’s how I pitched my favorite aircraft cable key ring resulting in several Amazon purchases every month.

If you have done your homework, and read the on-line customer reviews, even if you don’t own the product, you should be confident that you have beat the bushes and found the very best product and best value that you can personally recommend to YOUR customer.  If you can’t, I recommend that you not review the product.

Product Review Pass Off

Your work as a product reviewer is done. Now is the time for the Call to Action, when you ask your customer to click a button to be passed off to the closer, the site where they will buy.    Make the button to buy the last possible avenue.  This may include a link to on-line product reviews (which you should have checked, because a serious buyer will always want those, especially for a big ticket item).

Below is a sample product review, including some SEO advice

Stick to the script, fill in the blanks and watch your perfect product review emerge.

Product Review Template

(KEYWORD PHRASE, example: “Best Hand Vacuum” )

Brief introduction (2-3 sentences)

Features at a Glance: In bullet list form.

  • Steel and carbon fiber design holds up under rugged use
  • Five hand grips reduce fatigue
  • No dangerous fumes to harm pets

Pros: In bullet list form, at least 3

  • Easy to use
  • Low cost
  • Used by professionals

Note: this area may describe a deluxe version or accessory that offers the remedy

(The pros and cons can be rewritten from the information on the page or from customer reviews. Do not copy…. rewrite)

Our Opinion:


PARAGRAPH 2 WITH Latent Semantic Indexing (LSI), words (keyword synonyms and related terms, for example, for keyword “hand vacuum,” LSIs might be “dust, lint, dust buster, handheld vacuum etc.”



Where to buy
Click Here To Buy: LINK TO PRODUCT

Click Here Read Reviews: LINK TO REVIEWS

On average customers go for between 250 to 500 words but you can make it as short or as long as you want.

So there’s your handy dandy product review template.  Select and paste the text when you start your next product review.  BTW, interested in  the code to put the color box?  Use this code: <div style=”padding:12px;background-color:#HEX HERE;line-height:1.4;”>

FYI, the article box above uses the color #f79f81 to replace “#HEX HERE”  I was shopping recently and apparently f79f81 is really “in” this year for shoes.  Moderately hideous if you ask me.

Are You an Amazon Affiliate with limited time to write product reviews?

Trick question!  We all have limited time. Amazon lets your customer go straight to reviews and product comparisons. Like this Eazy Azon product “info block” below.

I personally use Easy Azon, a WordPress plugin that has paid back its price many times over in time that it has saved me.  Easy Azon lets you find Amazon products and, with one click, insert photo linkd, calls to action, and info blocks like the one above.

Click below to learn more about how Easy Azon can tap your international Amazon customers, speed up writing product reviews, and accelerate your Amazon affiliate marketing right here in the USA.Sample Product Review picture of down arrow

Sample Product Review bullseye image for Easy Azon

Camp Stove Charges Smart Phone

Photo of campstove that charges phonesImagine being able to burn twigs and leaves in a stove to and use the power to charge your smart phone?  

I wish I could link to the BioLite Campstove on Amazon as an affiliate, because this camp stove charger unit is a really neat product.  Click on the photos to check out the product web site.

The BioLite Campstove uses the heat from burning wood to generate an electrical charge.

The BioLite Campstove uses thermoelectric technology to convert heat to electricity that powers a fan to make the fire ultra-efficient.  Tap the electric generator with a USB port, extra electricity charges small electronics such as mobile phones and LED lights.Camp stove charges smart phone











Check out the video of the BioLite Campstove and see the prototype of the BioLite home stove being developed for use in developing countries.  Millions die early due to lung disease caused by inhaling partially combusted smoke from open cookfires.

Warning:  If you buy the BioLite Campstove from outside the United States, the shipping cost is extra and, according to reviewers, pretty hefty.

BioLite camp stove










If you go camping or hiking, need to charge your cell phone, and want to support a company that is pioneering a new technology, buy a BioLite Campstove! (BlogsNewsReviews has no affiliation).  

Technical Specs:  The BioLite is 5 inches in diameter, weighs 33 ounces, heats a liter of water in 4.5 minutes, using 1.6oz of wood.   iPhone 4S (2G): 20 minutes of charging equals 60 minutes of talk time. Charging times vary by device and by strength of fire.  Click on the photo for all specs.

BioLite stove

Click here to read BioLite Campstove stories from actual users.

BioLite campstove


All photo credits Biolite.

Another kind of phone charger that doesn’t use fire.

Walt Disney Biography

The Life of Walt Disney

Photo of Walt Disney ambulance driverWalt Disney turned entertaining children into a billion dollar business but barely had a childhood. As a kid, Disney woke up at 3:00 in the morning and went to work delivering papers for no pay, then napped before school. The boy who grew up without leisure made a business, a Magic Kingdom, and a career devoted to engineering joy for others.

Born in 1901, Disney grew up alongside the American heyday of the train, the automobile, and the airplane but died in 1966, too young to see Americans land on the Moon.

Disney quit high school to join the Army, told he was too young to fight, and drove an ambulance at the end of World War I, a mechanized nightmare so horrible that most assumed it would end war forever. He returned from war torn France to draw cartoons of funny animals.

Disney had his creations taken from him, failed in business, lost everything. And yet he looked toward the future with cheery optimism and gambled everything he had on one dream after another.

A teacher slapped Walt Disney the boy when he brought a mouse to school.
Walt Disney the man took a mouse around the world.

Photo Credit: Walt Disney before his cartoon-decorated Red Cross ambulance

Walt Disney’s Biggest Problem: Money

Born to a life of scrimping and working for pennies, Walt Disney amassed a fortune. But he cared little for money except for what it could build.

Disney considered money the biggest problem in his life. “From the very start it was a problem,” said Disney. “Getting the money to open Disneyland. About seventeen million it took. And we had everything mortgaged including my personal insurance.” His brother and studios business partner, Roy Disney, refused to help finance Disneyland.

Even as Disney gambled everything to build the Happiest Place on Earth, he was expected to fail.
“We did it (Disneyland), in the knowledge that most of the people I talked to thought it would be a financial disaster – closed and forgotten within the first year.”

Even Disneyland’s first scorching day, known as Black Sunday was a disaster.  When plumbing problems meant closing the drinking fountains to run the toilets, Disney was accused of manufacturing the problem to sell soft drinks.

The Magic Kingdom began modestly, its tallest structure being the Rocket to the Moon until construction of the Matterhorn. Disney saw the park as a perpetually unfinished work. Disney said of Disneyland, “It’s something that will never be finished.”

When the film Mary Poppins became the #1 moneymaker of 1965, earning a net profit of $28.5 million, Disney plowed the proceeds into planning and building new Disneyland attractions like Pirates of the Caribbean and Haunted Mansion.

Neal Gabler’s meticulously researched biography (Gabler is the first writer to gain complete access to the Disney archives).

“It is astonishing that Walt Disney was always–and I do mean always–in dire financial straits until the opening of Disneyland,” says author Neal Gabler. “But even as they were making money, the studio was losing money because Walt was constitutionally incapable of cutting corners, enforcing economies, laying off staff. The only thing about which Walt Disney cared was quality.”