Art for Art’s Sake?

Artistic Purity Is It Possible for a Blog?

Cave painting: Altamira Bison at least 13,000 years old“Greek philosopher Plato spoke about the concepts of Truth, Beauty and Love as concrete and pure ideas that are unencumbered by outside forces. From this philosophy arose the idea of the autotelic (from the Greek autoteles), which implied that a work of art is complete within itself, representing itself and existing purely as a work of art. This idea developed into the phrase, ‘Art for Art’s Sake.’  “Source “Modern Art Concept: Media Purity” at theartstory.org.

In Greek “auto” means “self,” and “telos” means “goal.”  Autotelic art has no other goal or purpose than itself.  

If you have ever felt real artistic inspiration, you have known a form of madness.  The urge to create for the sake of the art itself is pure and powerful.  Like falling in love. When it happens, you know it.

The bad news

If you blog for blogging’s sake, the chances are good that no one will see your work.

Why?

The world needs some major clues to find your site.

Whether it’s search engines or other people who find you, your blog will not be found without some effort that goes beyond creation itself.

For search engines like Google to find you they need clues.  This is called Search Engine Optimization or SEO.  If you just started blogging using WordPress, get the plugin Headspace 2.  It’s easy to use.

Other advice:  blog more than one article.  And then install the plugin SEO Smart Links.

Let your blog get older.  Being old seems to help search engines believe you are interesting. Ironic, huh?

To contact humans?

First e-mail your mom.  

Okay that’s one.

Getting strangers to view you blog is harder.

But what if my blog articles or art are really good?

Getting strangers to view even your really good blog is hard.

A method that really works.  Leave comments on other blogs.

If you go to sites with CommentLuv installed you can select the posts you want the world to see when you leave a comment.

There are other techniques to guide search engines and humans to your art or writing. Try plugins like Headspace 2 mentioned above, which helps guide search engines, and Linkwithin, which helps guide humans to related posts on your site. There are other plugins. Look around the web, try them all or just some.  It can be a fair amount of effort.

Add social buttons to let people share your posts on social networking sites like Twitter and Facebook.  I use Sexy Bookmarks.  Ultimately, people will share references to your site.  

Once you do all that, artistic expression is possible.  “Expression” meaning that your content is expressed to an audience.  And then you can get back to the art.

Is artistic purity possible for a blog?  Um, not really.  But with a little work you can prepare your site so that your new material gets seen.  I hope you will.