Giant Funnels: Behind the Backlinking Curtain

Photo of a funnel at Giant Funnels: Behind the Backlinking Curtain

Giant Funnels: An Automated Backlinking Strategy 

We all remember the scene in the Wizard of Oz in which Dorothy learns how the Wizard works.

I  just read an article that shows how to set up sites, post articles, and direct traffic, while avoiding detection, to create a giant funnel.to a single niche site.   It’s a real eye opener.  Read it.

The Backlinking Strategy that Works

Having read it, you may have difficulty following the standard advice to beginning bloggers: Content is king, create awesome original content, do your SEO, make friends, brush your teeth.  Are we being sent on a fool’s errand down the Yellow Brick Road?

Highlights of The Giant Funnel

Spun Articles

It turns out that many of the articles you have been reading may have been “spun,” that is, computationally reworded with synonyms so that they don’t duplicate content, but say exactly the same thing as hundreds of other articles.

Mass Media

It turns out that accounts in social media are mass produced and operated automatically with content pointed to mass produced spun articles posted at sites set up to collect articles pointing to sites pointing to the . . .

Niche Site

The point of all this pointing is the niche site, the place where all the pointing to points to.  The niche site is where some percentage of the traffic is converted into sales.

Writing

It turns out that writing is nearly irrelevant to the automated giant funnel strategy. Only a few articles serve as the raw material for spinning.  Most of the work of funnel building is handled by software, some of it very expensive, that generates material, creates community, markets, while shielding the niche site from detection.  If you didn’t read the article, do so.  It’s pretty ingenious.

Where Does That Leave the Rest of Us?

Having listened to phrases like “content is king” and “create original content,” I have been handcrafting articles.  Now that I have looked behind the curtain at automated backlinking, I’m having difficult concentrating on writing more articles.

Don’t Get Me Wrong

I enjoy the process of writing, engaging with people, figuring out the puzzles of using plugins and widgets, and watching my site rise in rank.   According to Website Grader, which gives Blogs News Reviews a score of 99 out of 100, “Your website has an Alexa rank of 399,755 which is in the top 1.29 % of all websites.  Google rank is 1 out of 10.

Having been a blogger for six months, goofing around, learning the ropes and experimenting, it seems bizarre that my site should be in the top 1.29 % of anything.  Based on my ad and affiliate revenue, it shows me that a scant few blogs make any money.  

Hey, maybe most websites are just parts of the giant funnels!

I feel like a village cobbler who just visited a shoe factory 

What if I don’t want to set up all the picket fence sites, use software to clone articles and make “friends,” and become a giant automated funnel builder?  

What are the odds of manually building a successful funnel?  

What chance do any of us have of attracting readers or selling anything?

What do you think?  

Leave a comment and get some rank-1 DoFollow link juice.  Does it get any better?  Well, yes, but still . . . .

Search engine robots, “Warning, warning! Write from the Heart!”

Smarter search robots will usher in a new era in human writing on the Internet. Writers will be found who simply write well about topics that matter to them.

Search engine robots are my audience.  As a budding blogger I have become obsessed with how to build a readership, and am learning the tricks of how to appeal to search engine robot crawlers.  If you write a good article that the robots don’t “see,” it’s the equivalent of typing up a manuscript and carefully filing in a desk drawer.

Blog writing today demands a mixture of content that someone might want to read, and setting up the mechanics to appeal to search engine robots. If the robot crawlers don’t like your article, it won’t come up in searches, and it won’t be found.  It will sit in the desk drawer.  One current strategy: You should load up your essay with “search terms,” putting them in headers and in bold.  Your title has to be straightforward and descriptive, rather than mysterious, to get the “take home news” up front.  You should advertise your writing on social media to get tweets and likes, and leave comments on other sites and associate with the top bloggers, to generate ping backs and links.

And this extremely irritating advice:  Write articles about a focused topic.  If you don’t, your site will not appeal to search engine robots, which are looking for evidence of related material.  How do the robots know?  Words and titles shared among your articles.  Even doing all this, it takes months to attract traffic.

Here’s a question for you: Would your favorite writer have structured their sentences to include keywords, added lots of bold headers, socialized to sell, avoided mysterious titles, or given a crap about what robots think? Would your favorite writer focus on a single topic or foolishly write from the heart about their sincere and varied interests?  This sort of writer might have trouble being found on the Internet, and certainly not on day one.

Blog experts already tell us, “Content is King”

The word on the street about Search Engine Optimization is that content matters.  It does, and increasingly so.  My theory:  Search engines are evolving and will get smart. Real smart. The robots are converging on the human mind’s capacity to distinguish quality.  Why?  The business of search engines companies is to serve up relevant searches to readers.  Computers are increasingly powerful and software more intelligent.  Rather than humans optimizing writing for search engines, search engines will be optimized to discover writing that appeals to the human heart.

Already the search engine robots watch humans

Humans visiting and linking to sites help search engine robots decide whether material might be good.  The robots look for older, established sites, and supposedly check how far into the future a domain is registered to evaluate commitment.  But the robots don’t fall for the old trick of loading up an article with a list of words.  They don’t fall for a site that just copies text from other sites.  They still fall for some tricks, but the search robots are getting smarter.

Smarter search robots will usher in a new era in human writing on the Internet. Writers will be found who simply write well about topics that matter to them.  Writing from the heart and the brain will be enough.  Search engines will become like human editors, able to spot talent and even cultivate it.  Robots will become the thoughtful servants of humanity, rather than the mindless masters of the digital realm. And those who write from the heart will be found by readers.  On the first day.

So those of us who are playing the game of SEO had better be careful.  Warning, warning: If you write for the current crop of search engine robots,  you may have fewer human readers tomorrow.

search engine robots shape the writing life
tendrils and technology

Note to robots: Nothing personal and I for one admire and embrace our current robot masters.

Be Careful Who You Friend on Facebook

Then something happened that I hadn’t expected

I began to genuinely like my Facebook friends. These were people with big souls, strong minds, and, yes, very, very good taste. That was why I had sent them friend requests. The unexpected part: These were real people out in the real world.

Facebook: A Means to an End

My experience on Facebook began when I learned from Problogger and others that it was useful to connect to “social media” when you begin blogging.  The idea is that you can call attention to your blog.  Boy, was I surprised at what happened next.

Facebook is real people

In the beginning it was hard to meet new people.  No one knew me and I didn’t know anyone.  I looked around, and thought I would try to take the first step and request that someone be my friend.  I saw a picture of a person who looked nice and clicked on it.  Facebook sternly advised, “So and So will have to confirm your request. Please only send this request if you know him personally.” I didn’t know the person personally, so I didn’t send the request.  But then I read some more and decided that a potential Facebook friend could always turn me down.

I took a deep breath

I sent a request to a person I didn’t already know personally.  This person accepted!  I had made a friend.  It was a person who couldn’t speak English.  Our relationship was cordial in the sense that there was never a harsh word between us.  There were no words at all between us!  So I decided to try to make another friend based on a shared interest.

I made another friend

This friend had other friends and I could see their taste in music, film and books.  These people were funny and had good taste.  I foolishly followed my heart and sent a couple of friend requests to people who were, by my tastes, very cool.  I sent requests to more friends of friends.  I posted links to my blogs, too.  In the meantime, I began commenting on music videos my friends posted. Yes, they turned out to have very good taste in music.

I love music

Music is, for me, the closest thing to magic the human race has invented.  Especially rock and roll music, but all kinds of music have deep meaning, and these people knew it, too.  I was reading their comments on what their friends were posting.  Unfortunately, music has nothing to do with my blog.  My friends kept rocking my world with great music and humorous comments.   The songs they managed to find were so good, I was compelled to “like” them.  I kept listening and reading and liking and commenting.  I posted music I liked.  I posted to my wall my blogs, too, despite their irrelevance.

Then something happened that I hadn’t expected

I began to genuinely like my Facebook friends.  These were people with big souls, strong minds, and, yes, very, very good taste.  That was why I had sent them friend requests.  The unexpected part: These were real people out in the real world.  We had met semi randomly, but I would check in to see what they were posting.  And what they were posting was really good music and their memories of when they first heard the music, and their feelings.

They had feelings

I had read about Facebook in the context of promoting one’s blog.  These people I had friended turned out to be expressive, deep, and they loved music.  Something really strange happened then.  I realized how much good was in the hearts of these people.  I didn’t just love the music they posted.

I loved them.

This was not the plan.  These people had ruined everything!  They weren’t even reading my blogs, and why should they? My blogs were about other interests like writing and how to use WordPress blogging software and product reviews.  The basis of our relationship was the sincere love of music, and trivia and jokes.  And now I was on Facebook for all the wrong reasons.

Be careful

If your plan is to get on Facebook to promote your blog, be businesslike in your choice of friends.  If you follow your heart and seek out friends the way you would in real life, you may end up with a bunch of friends that you really enjoy for their own sake.

One day it will happen

All the friendliness will build up.  One of them will post a word or a song that fills your heart past the brim.  And then it will dawn on you.  Facebook is not just “social media.”  It’s a way to receive gifts of beauty and kindness and humor, and witness the genuine love and goodness in people. And on that day you are screwed!  I still post my blogs but love my Facebook friends and love them for being sincere.  And I sincerely don’t expect them to “like” my blogs.  I expect them to like what they like.