A trustworthy product review helps serious customers compare benefits, gain confidence, and BUY the product they really want.
As a reviewer or affiliate marketer, you want to feed that customer a useful product review, and serve it up fast.
Below you will find a quick “fill in the blanks” template to write the perfect product review.
But first some principles in writing a well structured product review.
The Best Product Reviews Sell Benefits
A customer cares less about features than product benefits. A good product review should tell how the product is going to improve the customer’s life, not necessarily how many megabits or horsepower foot pounds per square inch or the biography of the inventor.
Connect the dots; list the features as they relate to benefits. For example, “aluminum alloy engine” is a feature. “Aluminum alloy engine lowers weight, reduces fatigue, speeds up your hedge trimming, and gets you back to drinking beer and lounging” explains feature benefits. See the difference?
Product review “pros” quickly list the benefits
Quickly inform the potential customer of what’s attractive about the product. What are the product pros? Find out! Read the online product reviews from satisfied customers. How does the product solve a problem or make life better? How does the product improve on previous designs? Is the product easy to use? Does it save money? How is the product superior to its competitors? Does it correct a competing product’s weakness (no radioactive waste, no ring around the tub, does not irritate my baby’s eyes)? List the benefits with bullets.
Give the customer confidence
Ever hear of “buyer’s remorse”? The customer fears that they might buy a “lemon” or get a bad deal. Yes, customers want deals! The motivated customer really wants to buy and is doing due diligence. Your job is to assure them that they will not kick themselves later over either the quality or the price. Your product review “pros” should offer solid reasons why the customer will not regret the purchase.
Motivated customers want to know the product “Cons”
As mentioned, a shopper ready to buy is doing due diligence. Is there any reason that the customer might not be completely satisfied? Here is where the true product reviewer gains trust. Read the negative on-line reviews. Is there a known dissatisfaction with the product? Mention it. This should not be a fatal flaw. If it were, why the heck are you promoting the product?
After bringing up a product review “con” the reviewer needs to offer the customer a remedy or work-around – a reason the con is not a serious obstacle. A review of an excellent product might acknowledge a higher price. Follow up with an explanation that quality costs more due to the benefits of longevity, better performance, or reliable factory service. Or the audio device may not come with headphones, but most people already have headphones with a standard mini-plug. Not a problem.
If the product “con” is a real inadequacy but comes with a price break, explain to the customer that he or she could buy a more expensive version, but may be better served by saving money. Check out the very bottom of this article on high-priced kitchen tools that offers a super cheap alternative orange peeler. You may land the motivated customer just looking to peel oranges, not keep up the the Joneses.
The Con Is as Important to a Buyer as the Pros
If you can find a minor fault that the customer can live with, you will give them reason to feel that they have accomplished their goal of kicking the tires. The customer has discharged their responsibility of caveat emptor, “let the buyer beware,” and can relax. The customer may be tired of shopping and can now put down their guard and, you hope, their hard-earned money. Remember: cons = confidence.
Go Out on a Limb
Make a recommendation. If you have personally used and sincerely like the product (which are my favorites to review), tell the customer. Relate a personal favorite based on the benefits or features. Have you tried competing products? Mention that you have tried others and why this one appeals to you. Here’s how I pitched my favorite aircraft cable key ring resulting in several Amazon purchases every month.
If you have done your homework, and read the on-line customer reviews, even if you don’t own the product, you should be confident that you have beat the bushes and found the very best product and best value that you can personally recommend to YOUR customer. If you can’t, I recommend that you not review the product.
Product Review Pass Off
Your work as a product reviewer is done. Now is the time for the Call to Action, when you ask your customer to click a button to be passed off to the closer, the site where they will buy. Make the button to buy the last possible avenue. This may include a link to on-line product reviews (which you should have checked, because a serious buyer will always want those, especially for a big ticket item).
Below is a sample product review, including some SEO advice
Stick to the script, fill in the blanks and watch your perfect product review emerge.
Product Review Template
(KEYWORD PHRASE, example: “Best Hand Vacuum” )
Brief introduction (2-3 sentences)
Features at a Glance: In bullet list form.
- Steel and carbon fiber design holds up under rugged use
- Five hand grips reduce fatigue
- No dangerous fumes to harm pets
Pros: In bullet list form, at least 3
- Easy to use
- Low cost
- Used by professionals
PICK A MINOR FAULT AND HAVE A REMEDY FOR IT AND INCLUDE VARIANT OF KEYWORD PHRASE
Note: this area may describe a deluxe version or accessory that offers the remedy
(The pros and cons can be rewritten from the information on the page or from customer reviews. Do not copy…. rewrite)
PARAGRAPH 1 WITH KEYWORD IN IT
PARAGRAPH 2 WITH Latent Semantic Indexing (LSI), words (keyword synonyms and related terms, for example, for keyword “hand vacuum,” LSIs might be “dust, lint, dust buster, handheld vacuum etc.”
PARAGRAPH 4 IF NEEDED
Where to buy
Click Here To Buy: LINK TO PRODUCT
Click Here Read Reviews: LINK TO REVIEWS
On average customers go for between 250 to 500 words but you can make it as short or as long as you want.
So there’s your handy dandy product review template. Select and paste the text when you start your next product review. BTW, interested in the code to put the color box? Use this code: <div style=”padding:12px;background-color:#HEX HERE;line-height:1.4;”>
FYI, the article box above uses the color #f79f81 to replace “#HEX HERE” I was shopping recently and apparently f79f81 is really “in” this year for shoes. Moderately hideous if you ask me.
Are You an Amazon Affiliate with limited time to write product reviews?
Trick question! We all have limited time. Amazon lets your customer go straight to reviews and product comparisons. Like this Eazy Azon product “info block” below.
I personally use Easy Azon, a WordPress plugin that has paid back its price many times over in time that it has saved me. Easy Azon lets you find Amazon products and, with one click, insert photo linkd, calls to action, and info blocks like the one above.
Click below to learn more about how Easy Azon can tap your international Amazon customers, speed up writing product reviews, and accelerate your Amazon affiliate marketing right here in the USA.