Today someone searched Google with the question: “Do food mills peel and seed tomatoes”
This individual was directed by Google to BlogsNewsReviews directly to a review of the Oxo Food Mill. Then the miracle occurred: the person clicked through to Amazon to look more closely at the food mill. This is exactly how everything is supposed to work. Since this blog is an affiliate of Amazon, had the visitor ordered a food mill, and perhaps they have, Amazon sends BlogsNewsReviews a small piece of the sale.
Another person typed “best swiss army knife”
and was directed to an article that addresses just that topic. This has happened a few times now since the article asks just that question, has search “tags” about the various Swiss Army Knife tools, and specifically questions the value of getting the corkscrew when you can get a Phillips head screwdriver instead.
These visitors directed by search engines based on their own searches matching article contents are called “organic” traffic. Organic traffic has not been referred here by another website or an ad (ad? who has money for ads!). The value of organic traffic is that it is a true connection between a person searching and a blog that has that information. This is particularly exciting in the case of the food mill question — whether a food mill removes peels and seeds — since the article answers the question. Whether the person buys a food mill or not, he or she got the right answer. That’s organic and that’s exciting!