Ana Hoffman who runs a leading site on increasing site traffic sent me a link to an audio by experts on the secret formula of successful bloggers.
I wrote up their advice in an article about the blog triad. My blog was lacking a full third of the blog triad!
What I was missing: community engagement.
This meant I had few backlinks from other sites. Backlinks are links back to your site from other blogs. The more popular the site the better. Backlinks increase your blog’s potential value in the eyes of search engines and alert people, too.
I started following my own advice at the end of September. I started commenting. A very smart guy named Steve Scott set the bar high: comment on 20 sites a day. I didn’t comment at that rate, but Steve’s advice rang in my ears. Comment!
Here’s what happened to my backlinks.
Backlink data courtesy of Majestic SEO
All this commenting also had an effect on search engine traffic. Search engine traffic data courtesy of SEMRush
My Alexa ranking got better, too.
Alexa ranking keeps track of your site’s reputation, authority, popularity – whatever you want to call it. It equates to eyeballs on your blog.
I wrote an article about Alexa ranking and you may agree or disagree with its accuracy, importance, or value. I got the free Alexa toolbar tool and started watching my scores.
I even started writing down my Alexa rankings.
On October 27 my Alexa ranking was 361,914. By November 15 it was 238,556. On Nov. 30 it was 205,540. At this rate my ranking should be zero quite soon!
During this time I engaged a bit in social networks. I posted to my handful of friends and fans on Facebook, and sent tweets to my 150 Twitter followers on new posts and old posts using a plugin called Tweet Old Post. But I didn’t work very hard at social media. My Twitter-based Klout score is a joke: 15. I influence one person. I’m pretty sure than person doesn’t know I influence them (which, frankly, is a relief because that would be a lot of responsibility).
Sure I kept writing blogs. Actually fewer blogs.
So the changes were due mostly to commenting.
Tips on how to comment: Read the article. If it makes sense and you have something to offer, gop ahead and comment. Try to say something meaningful that shows you read the article, have additional info, or an opinion. Address the author by name to show you are actually paying attention.
Here’s the real treasure. You engage with the blogging community. You get free advice and guidance. You learn the tricks of the blog trade. You make online friends. There are some really decent, helpful people out there. Some even visit and comment on your site. Look around this site and you will see comments from some very savvy bloggers.
After you comment, subscribe to their e-mail lists and learn more. Ana Hoffman’s list sent out the audio that held the blog triad secret. Oh, there is treasure out there!
A comment secret. Sssshhh.
I got CommentLuv Premium on September 29, just about the time I started commenting more. CommentLuv lets you leave links to your posts. Here’s a story about the details of rewarding your readers with CommentLuv.
Start commenting and watch the treasure accumulate.